Principles

The meaning of your communication is the response you get. If you don't like the response you are getting, then change your approach.

Some of the principles supporting our approach

Rapport is an integral part of business communication.A good rapport leads to trust and better communication. The greater the rapport, the great the communication, and the greater capacity to persuade and influence

If you push at somebody, they will resist

Synergy between parties increases results

To have someone come around to your way of thinking it is more effective to listen and understand first, once they feel heard, they will more easily to your way of thinking

A natural communication style has far more credibility, sincerity, trust and rapport

We have two ears and one mouth, and should use them in that ratio

The concept of formality will often have people try to behave in the way they think their audience wants. Being natural establishes a stronger rapport, is easier to achieve and maintain, it's easier to listen to and receive, it has less pretence, and has more sincerity and credibility

People will choose to buy from people that they like and feel comfortable with, as well as the person who's best able to provide the solution that meets their needs"

If your intent is to sell to a client, you will meet degrees of resistance. If your intent is todiscover and provide the best solution to addresses the clients needs, they will sense your sincerity and are more likely to work with you and accept your solution.